About The R Word Campaign
The R Word Campaign began with a simple belief: words shape how we treat each other. We work to retire a hurtful slur and replace it with language that respects every person.
Our Mission
We help people understand what the r word means, why it wounds, and how small changes in speech make a lasting difference. Our goal is a culture where people with intellectual disabilities feel valued in schools, workplaces, and online communities alike.
Our Story
The campaign grew from the frustration of families and self-advocates who were tired of hearing a slur treated as harmless slang. Instead of policing speech, they built a hopeful pledge that invites people to stop, think, and choose a kinder word. That message has since reached classrooms, sports teams, and gaming communities.
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